Case Study Details
Walter Writes
From Keyword Campaigns to Multi-Platform Social Media GrowthWe began working with Walter Writes in November 2024 to increase product awareness and attract more visitors through organic promotion. What started with TikTok keyword campaigns has grown into ongoing content creation, social media marketing, and account management across TikTok, YouTube, and Instagram.
Challenge
Walter Writes wanted more potential users to discover its writing tool and visit its website. We needed to reach relevant audiences and connect the product with the writing challenges they were already discussing.
As the project expanded, keeping the account network supplied with fresh content became another priority. Declining views on the US accounts prompted us to review repeated footage, video openings, and how clearly each video connected with viewers’ needs.
Our Approach
We started by researching writing-related keywords and conversations to guide our TikTok campaigns. We then expanded to YouTube and Instagram, adapting content and publishing for each platform.
Today, we manage more than 2,000 TikTok accounts for the project, alongside approximately 300–400 YouTube accounts and 350 Instagram accounts. Our work covers content planning, production, publishing, and ongoing performance reviews.
To refresh the content, we produced a new batch of UGC-style videos featuring different people, settings, and actions. The openings focused on familiar writing situations, such as revising an assignment or making a paragraph sound more natural. We reviewed the visuals, captions, and product messaging before publishing and tested the updated content across a smaller group of accounts.
Result
Our cumulative results across the project’s social accounts include:
46M+ Views
100M+ Impressions
378K Followers
These figures cover the partnership to date, with followers representing cumulative gains across platforms.
In one focused test, 319 videos published across 20 accounts generated 124,752 views at the reporting point—approximately 391 views per video. Previous US content had averaged just over 110 views per video during its normal-performing period. The comparison across these periods gave us a practical basis for continuing the updated content approach.
See how we improved Walter Writes’ video content.
During our partnership, Walter Writes’ organic search visibility also grew substantially. On October 4, 2026, Semrush reported an organic traffic estimate of 337,449 and 11,006 organic search keywords, documenting the website’s broader progress during this period.
Our ongoing work focuses on helping more people discover Walter Writes, search for the brand, and visit its website. We continue to refine keyword campaigns, video content, and publishing across all three platforms as the partnership develops.
